Explore NOEBY fishing news, field reports, lure tests, rod tips, and tackle stories from real fishing conditions.
From September 26 to 28, 2025, NOEBY participated in The 17th China Weihai International Fishing Gear Expo at the Weihai International Economic and Trade Exchange Center, presenting a comprehensive selection of fishing tackle products and connecting with customers, anglers, and industry partners from different markets.
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At the exhibition, NOEBY showcased more than 130 products across multiple categories, including over 80 fishing lures, more than 30 fishing rods, and over 20 items of fishing tools and accessories. The product lineup covered a wide range of applications, from freshwater and inshore fishing to offshore and big-game fishing, giving visitors a closer look at NOEBY’s growing product portfolio and ongoing R&D work.
Beyond showcasing products, the exhibition also provided an important opportunity for face-to-face communication with customers. Visitors shared practical feedback on existing products, including suggestions for product modifications, functional improvements, and optimization of details based on different fishing environments and user needs. At the same time, customers also shared ideas for new product projects and future development directions, providing valuable input for NOEBY’s upcoming R&D plans.
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For NOEBY, every exhibition is more than an opportunity to display products. It is also an important part of understanding the market, listening to anglers, and improving through real-world feedback. Many product improvements and new ideas begin with conversations with customers and partners.
As NOEBY continues to develop, we remain committed to continuous innovation, practical product development, and long-term improvement. By combining our R&D experience with feedback from anglers and partners around the world, NOEBY will continue to expand its product range, improve product performance, and develop fishing tackle that better meets the needs of modern anglers.
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NOEBY looks forward to continuing this journey together with our customers and partners, and to bringing more practical, reliable, and innovative fishing tackle to anglers around the world.