HISTORY

Our Story

From Weihai to Fishing Waters Around the World

NOEBY was founded in Weihai, China in 2005. Weihai is one of China’s important fishing tackle manufacturing areas. From the beginning, we focused on practical fishing tackle for real anglers.

We started with a simple idea: build reliable products, keep testing them, and make fishing easier for more people.

2005

NOEBY was founded

NOEBY focus

How NOEBY Handles What Customers Care About

Customers care about more than product photos and prices. They care about quality, delivery, fair value, after-sales support and whether a brand can solve problems when they happen.

Quality Problems

Customer Concern

A product problem is found after purchase or during real fishing.

NOEBY Response

We check photos, videos, batch information and fishing conditions, then work with the customer or dealer on a fair solution.

Delivery & Stock

Customer Concern

Dealers need stable supply, clear dates and fewer surprises.

NOEBY Response

We plan production, packing and shipment based on real order needs, and keep communication clear before goods leave our factory.

Fair Pricing

Customer Concern

Customers want value. Dealers also need margin to build the market.

NOEBY Response

NOEBY is not built only on low prices. We focus on stable quality, useful design and fair value.

Feedback & Improvement

Customer Concern

Anglers and dealers often see small details that can be better.

NOEBY Response

We review feedback with our product team and improve colors, hooks, rod details, packing or quality checks when needed.

Problems can happen.

What matters is how fast we respond, how clearly we communicate, and whether we improve the product after that.

MILESTONES

Years of Product Work, Not Just Years in Business

A good history is not only about time. For NOEBY, the story is product development, factory control, field testing and customer feedback.

2005

NOEBY Was Founded

We started in Weihai with a clear goal: make fishing tackle that anglers can trust in real conditions.
Growing Production

Building Our Own Production

As the brand grew, we kept investing in our factory, production lines and team training. This helped us improve quality control and product development step by step.
Product Development

More Lure and Rod Work

We built a product development team for lure design, rod design, testing and improvement. NOEBY expanded hard lure design, mold work, colors, rod details and action testing for more fishing styles.
Field Testing

Testing With Anglers

Year after year, we meet partners and anglers from different markets. We talk about fishing styles, product details, new ideas and real problems from the water. These conversations help NOEBY improve.
Today

Made by NOEBY, Improved by Feedback

Today, we continue to build lures and rods in our own factory.
But the real value is how fast we test, listen and improve.

See how NOEBY builds and checks fishing lures and rods before they reach the water.

We Use Our Factory to Improve Products

Having a factory is useful only when it helps us solve real product problems. We use in-house production to check details, adjust designs and respond faster when feedback shows what can be better.

LURE PRODUCTION

ROD PRODUCTION

WHY IT MATTERS

Built for Anglers. Useful for Dealers.

A good history is not only about time. For NOEBY, the story is product development, factory control, field testing and customer feedback.

For Anglers

You need tackle that works on the water, not just in product photos. NOEBY keeps improving lure action, hook setup, rod balance and product details based on real use.

Real fishing. Clear information. Practical value.

For Dealers

You need stable products, fair pricing, stock planning and fast communication. We support dealers with product details, catalogs, samples and feedback follow-up.

Stable supply. Fair margin. Long-term cooperation.

REAL PROOF

Real Work Behind the BrandF

History is not only a timeline. It is also the record of what we tested, what customers told us, and what we changed after that.

The NOEBY Way

NOEBY is built around one simple idea: make fishing easier with products that are tested, improved and ready for real use.
We started as an independent fishing tackle brand, not only an OEM factory. Our own production gives us control over molds, painting, rod building, quality checks and product details.
But the real value is not just having a factory. The real value is how we use it to improve products.
Testing Before Products Reach the Water

Good products need more than good design. We check materials, product details, assembly, packing and final quality before shipment.
We also test lure action, colors, hooks, rod balance and strength in real fishing conditions when possible.
When feedback shows a problem, we review the details and improve the next production when needed.
Meeting Partners Around the World

Year after year, we meet anglers, dealers and business partners from different markets.
Face to face, we talk about fishing styles, product details, new ideas and real problems from the water.
These conversations help NOEBY improve our lures, rods and support for different markets.
Recognition and Responsibility

Certificates, awards and market feedback are part of NOEBY’s history. They show what we have done, but they are not the finish line.
We keep reinvesting in our factory, production lines and team training, so we can keep improving product quality and development.
We also support responsible fishing and the idea of Catch and Release, so more people can enjoy fishing in the future.

NOEBY FISHING TACKLE CO., LTD.

NOEBY History