China Fish 2026

In 2026, NOEBY returned to the China International Fishing Tackle Trade Exhibition, also known as ChinaFish, in Beijing. 

For NOEBY, the exhibition was an important opportunity to present our latest product developments, meet professional buyers from different markets and continue building connections with the international fishing tackle industry.

At ChinaFish 2026, NOEBY placed a stronger focus on saltwater fishing products. 

Our booth featured a selection of new and established fishing rods, reels and lures developed for different saltwater applications. 

From popping and jigging to shore-based fishing and other demanding fishing techniques, the product range reflected NOEBY's continued focus on practical fishing applications.

One of the highlights of the exhibition was the presentation of new hard lures designed for saltwater fishing. These products represent an important direction in NOEBY's current product development, as we continue to expand our range of equipment for anglers targeting powerful saltwater species in different fishing environments.

For international buyers, a trade exhibition is more than a place to view products. 

It is an opportunity to understand the ideas behind a product, discuss specifications directly with the brand and evaluate whether particular products may fit their local markets. 

During the exhibition, our team communicated with distributors, retailers, fishing tackle professionals and other industry visitors about product applications and market requirements.

These conversations are particularly valuable for an international fishing tackle brand. 

Fishing conditions can vary greatly from one country to another. 

Target species, fishing techniques, lure preferences and tackle specifications may all be different. 

Direct communication with customers gives NOEBY a better understanding of these regional differences and provides useful feedback for future product development.

ChinaFish 2026 also gave NOEBY an opportunity to strengthen relationships with existing partners while meeting new potential customers. 

We believe that successful international cooperation is built through continuous communication, product understanding and long-term trust.

The exhibition also allowed visitors to see how NOEBY's product range is developing. 

While rods, reels and lures remain the core of our business, our current product development is increasingly focused on specific fishing situations rather than simply expanding the number of products available.

For NOEBY, ChinaFish 2026 was therefore both a product showcase and an important communication platform. The feedback and conversations during the exhibition will continue to support our product development and international business strategy.

We sincerely thank all customers, distributors, fishing professionals and industry partners who visited the NOEBY booth at ChinaFish 2026.

As we continue to expand our international presence, NOEBY will remain focused on developing practical, application-driven fishing tackle for anglers and fishing tackle businesses around the world.