NOEBY FISHING TACKLE CO., LTD.

DESIGNED FOR REAL FISHING

NOEBY develops fishing lures, rods, reels, lines and terminal tackle for saltwater and freshwater anglers. From poppers, stickbaits and metal jigs to offshore rods, shore jigging rods and travel rods, our products are designed through practical testing for tuna, GT, kingfish, yellowtail, barramundi, grouper and more.

  • factory story

    NOEBY BYY-TEX®

    See how NOEBY develops fishing lures,rods and tackle from design to field testing.

  • factory story

    NOEBY BYY-TEX®

    Explore NOEBY rod blank technology, carbon construction and performance design.

noeby studio

  • 1962

    Megabang 205F Popper in Action

    This is the Megabang 205F – a handcrafted popper built for power, control, and real fishing performance.
    Whether you work it with long aggressive sweeps or short sharp jerks, Megabang delivers consistent action, strong presence, and serious top-water impact.
    Designed for long, aggressive sweeps and short, sharp jerks—delivering strong water movement, reliable stability, and confident action on every cast.

  • beast travel shore jigging

    Beast Travel Shore Jigging Rod Fishing Action Test

    A travel shore jigging rods that can conquer the world.
    High level of sensitivity & phenomenal transmission.
    Alleviate the issues of most travel rods on the market that have flat spots in the bend or power changes and action changes from piece to piece.

  • Voyager-旅行波爬

    How Much Can VOYAGER Travel Popping Rod Handle?

    When you’re chasing tuna, kingfish or GT, you need a rod that can cast hard, load up properly and still give you enough control when the fight gets serious.
    That’s where the NOEBY VOYAGER Travel Popping Rod comes in.
    Built as a 3-piece travel rod, it’s easy to pack and take with you, but don’t let the travel-friendly design fool you — this series is built for serious saltwater fishing.
    The VTP83MH/3, VTP83H/3 and VTP82XH/3 cover different power levels from PE6 to PE10, with lure ratings up to 180g and drag power up to 20kg at 45°.
    The MH gives you a more balanced setup for tuna and kingfish, while the H and XH step things up when you’re throwing bigger lures or fishing around reefs, shallow water and structure.

  • 1959

    Sonic Floating Stickbait 140F 160F

    ■Magnet Weight Transfer System
    ■Stainless Steel Thru- Wire Construction
    QUICK, RESPONSIVE MOVEMENTS WITHIN A SHORT RANGE
    The Sonic diving stickbait maximizes propulsion power, showcasing dynamic underwater actions with forceful water displacement.
    Use a strong rod input to make the lure dive, then execute long-stroke jerks to keep it tracking just below the surface. After jerking, combine reel retrieves to extend the trajectory and enhance the lure’s appeal.
    It allows for easy lure operation in sea conditions with short wave intervals and significant height variations, making it well-suited for rough sea situations.

  • OEM & ODM SERVICE

    We support OEM/ODM for fishing tackle worldwide.

  • FIND A DEALER

    Find NOEBY dealers in your country.

  • PRO STAFF

    Meet NOEBY pro staff and field testers.

  • SUPPORT

    Product support and after sales service.