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FISHING REPORTS
DESIGNED FOR REAL FISHING
NOEBY develops fishing lures, rods, reels, lines and terminal tackle for saltwater and freshwater anglers. From poppers, stickbaits and metal jigs to offshore rods, shore jigging rods and travel rods, our products are designed through practical testing for tuna, GT, kingfish, yellowtail, barramundi, grouper and more.
noeby studio
Go Behind the Scenes at the NOEBY Lure Factory
Ever wondered how a fishing lure is made?
In this video, we take you inside the NOEBY factory to show the journey from raw materials to a finished lure. From precision molding and detailed painting to final assembly and finishing, every step is carried out with care to create lures anglers can rely on.
This is where ideas become lures—and where every cast begins.
If you enjoy fishing gear, lure making, and behind-the-scenes factory tours, don't forget to like, comment, and subscribe for more.
Sonic Floating Stickbait 140F 160F
■Magnet Weight Transfer System
■Stainless Steel Thru- Wire Construction
QUICK, RESPONSIVE MOVEMENTS WITHIN A SHORT RANGE
The Sonic diving stickbait maximizes propulsion power, showcasing dynamic underwater actions with forceful water displacement.
Use a strong rod input to make the lure dive, then execute long-stroke jerks to keep it tracking just below the surface. After jerking, combine reel retrieves to extend the trajectory and enhance the lure’s appeal.
It allows for easy lure operation in sea conditions with short wave intervals and significant height variations, making it well-suited for rough sea situations.
OEM & ODM SERVICE
We support OEM/ODM for fishing tackle worldwide.
FIND A DEALER
Find NOEBY dealers in your country.
PRO STAFF
Meet NOEBY pro staff and field testers.
SUPPORT
Product support and after sales service.