NOEBY FISHING TACKLE CO., LTD.

DESIGNED FOR REAL FISHING

NOEBY develops fishing lures, rods, reels, lines and terminal tackle for saltwater and freshwater anglers. From poppers, stickbaits and metal jigs to offshore rods, shore jigging rods and travel rods, our products are designed through practical testing for tuna, GT, kingfish, yellowtail, barramundi, grouper and more.

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    NOEBY BYY-TEX®

    See how NOEBY develops fishing lures,rods and tackle from design to field testing.

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    NOEBY BYY-TEX®

    Explore NOEBY rod blank technology, carbon construction and performance design.

noeby studio

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    Go Behind the Scenes at the NOEBY Lure Factory

    Ever wondered how a fishing lure is made?

    In this video, we take you inside the NOEBY factory to show the journey from raw materials to a finished lure. From precision molding and detailed painting to final assembly and finishing, every step is carried out with care to create lures anglers can rely on.

    This is where ideas become lures—and where every cast begins.

    If you enjoy fishing gear, lure making, and behind-the-scenes factory tours, don't forget to like, comment, and subscribe for more.

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    Voyager Tuna Edition- VP80H

    Smooth, powerful, and built for the big fight — meet the VOYAGER Tuna Edition.
    Whether you're chasing giants offshore or just enjoying the rhythm of the reel, this rod has your back.

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    VOYAGER GT Edition- VP710XXH

    VOYAGER GT Edition — Built for the Fight
    Chasing giants like GT? You need a rod that’s just as tough.
    The NOEBY VOYAGER GT Edition is designed for heavy-duty topwater action — long casts, explosive strikes, and brutal battles.

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    Sonic Floating Stickbait 140F 160F

    ■Magnet Weight Transfer System
    ■Stainless Steel Thru- Wire Construction
    QUICK, RESPONSIVE MOVEMENTS WITHIN A SHORT RANGE
    The Sonic diving stickbait maximizes propulsion power, showcasing dynamic underwater actions with forceful water displacement.
    Use a strong rod input to make the lure dive, then execute long-stroke jerks to keep it tracking just below the surface. After jerking, combine reel retrieves to extend the trajectory and enhance the lure’s appeal.
    It allows for easy lure operation in sea conditions with short wave intervals and significant height variations, making it well-suited for rough sea situations.

  • OEM & ODM SERVICE

    We support OEM/ODM for fishing tackle worldwide.

  • FIND A DEALER

    Find NOEBY dealers in your country.

  • PRO STAFF

    Meet NOEBY pro staff and field testers.

  • SUPPORT

    Product support and after sales service.