NOEBY booth at Weihai International Fishing Gear Expo 2026 NOEBY Artisan fishing rods at Weihai Expo NOEBY VOYAGER and Beast fishing rods NOEBY fishing tackle products at 18th Weihai Fishing Gear Expo International fishing tackle buyers visiting NOEBY

The exhibition featured more than 160 NOEBY products, including over 75 lures, 55 fishing rods, 10 reels and more than 20 fishing accessories. The broader lineup reflects NOEBY’s continued investment in product development and our efforts to provide a more complete range of fishing tackle for different markets and fishing applications.

New Products and Established Product Lines

One of the highlights of this year’s exhibition was the new Artisan series, featuring high-end fishing rods equipped with SIC guides. The series represents NOEBY’s continued move toward higher-end rod development, with a focus on materials, component selection and overall product quality.

Alongside the Artisan series, we also presented the latest models from the established VOYAGER and Beast rod families. Both series have gained strong recognition in overseas markets, and several new models were added in 2026 to further expand their applications and meet the requirements of different fishing techniques.

For wholesale customers and distributors, the combination of new high-end products and established best-selling series provides greater flexibility when building a product portfolio. It also reflects NOEBY’s approach of continuously expanding new product opportunities while maintaining and improving proven product lines.

100+ Customers from Global Markets

During the three-day exhibition, NOEBY welcomed more than 100 customers from over 30 countries and regions. Discussions with international buyers focused on product selection, market demand, new models and opportunities for future cooperation.

The feedback from customers also provided valuable insight into how different markets are responding to our current products. Many visitors showed strong interest in the latest developments and discussed potential product requirements for their local markets.

For NOEBY, these conversations are an important part of our approach to international business. Direct communication with distributors and buyers helps us better understand which products have market potential, what improvements are needed and where new product opportunities may exist.

Looking Ahead

The 18th Weihai International Fishing Gear Expo was an important opportunity for NOEBY to review our current product development direction with international customers and partners.

Looking ahead, NOEBY will continue to optimize existing product lines, improve product quality and expand new models based on market feedback and practical fishing applications. At the same time, we will continue strengthening our product portfolio across lures, rods, reels and accessories to provide wholesale customers with more complete and competitive product options.

With the growing recognition of the VOYAGER and Beast series, the introduction of the high-end Artisan range and continued development of new products, NOEBY is building the next stage of its product portfolio with a clear focus on quality, application and long-term cooperation with global fishing tackle partners.