NOEBY Showcases 130+ Fishing Tackle Products Fishing Lures, Rods and Fishing Tools on Display Listening to Customers and Improving Our Products Continuous Innovation for Long-Term Brand Development

More than 140 products were displayed at the exhibition, including over 70 lures, 40 fishing rods, 10 reels and more than 20 fishing tools and accessories. 

The wide-ranging lineup covered different saltwater fishing applications and demonstrated NOEBY’s growing product development capabilities across multiple tackle categories.

Among the highlights were new products from our rod and lure ranges, including travel fishing rods and saltwater casting equipment developed for anglers looking for more specialized tackle. The exhibition also provided an opportunity to present our latest product developments alongside established products that have already received feedback from overseas markets.

During the show, NOEBY welcomed 55 customers from the Americas, Southeast Asia, the Middle East and Europe. The response to our products was highly encouraging. Customers showed strong interest in the new product range and expressed positive feedback on the direction of our latest developments. At the same time, discussions with existing customers provided valuable suggestions for improving products already in the market.

Beyond product presentation, many of the conversations focused on the development of new projects. We discussed product concepts, applications and development processes directly with customers, while also exchanging ideas with our product development team about the future direction of the NOEBY product range.

These discussions gave us a clearer understanding of what international markets are looking for and how consumer expectations are changing across different fishing regions. Customers also shared that NOEBY products are receiving positive recognition from anglers in their markets, providing further confidence in the direction we are taking.

For NOEBY, China Fish 2025 was therefore more than an exhibition. It was an opportunity to demonstrate the breadth of our current product range, understand market feedback and work together with international partners on the products that will shape our next stage of development.

The recognition and expectations shared by our customers give us further motivation to continue developing practical, application-focused fishing tackle and building NOEBY into a stronger global fishing tackle brand.